My Digital Leadership at CRUK
In the last year my department digitally upskilled more than 17 teams across Cancer Research UK making them able to manage and improve their own digital things, and experiment with new ideas and techniques themselves...meaning th ey've become modern marketers with better technology skills. We are doing this through our version of the Hub and Spoke model which explicitly devolves digital ownership and skills into the organisation, and, by creating our own digital products to enable this in a way that works for CRUK. Digital Devolution through Hub and Spoke A Spoke is a group of CRUK people who come together as a partnership from the digital team (the Hub) and business teams to deliver an outcome (using digital), and upskill the business team in digital ways of working and technical skills. Delivery and upskilling are equally important in a Spoke . As a result of Spokes, business team roles change gradually to accommodate digital ownership, and the delivery of ou